Amazon’s $31B Ad Business, Explained

Interview with Peter Chernin

Jeff Bezos long shunned ads, but the opportunity is massive and the e-commerce platform has gone all-in on it. Amazon’s ad platform generated revenue of $31B in 2021, which is nearly 3x the combined sales of Twitter, Pinterest, and Snap (all ad-based social platforms).

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Author: Trung Phan.  Read: 15 min


Sleep, Dreams, Creativity & the Limits of the Human Mind

Andrew Huberman is a neuroscientist at Stanford. I was blown away at how sharp Huberman is on a wide range of topics all relating back to human performance. Some of his explanations on dreams and why we potentially dream are mind-blowing. 

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Author: Lex Fridman Podcast  Listen: 2hr 59 min 

How Ikea Tricks You into Buying More Stuff?

The Future of Solo Capitalists

The home furnishings giant enlists a maze-like layout, cheap food, and crafty psychology to get you to fill up your cart. It’s estimated that 60% of Ikea purchases are impulse buys. And Ikea’s own creative director has said that only 20% of the store’s purchases are based on actual logic and needs.

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Author: The Hustle.  Read: 14 min.


Sunday Bonus: Where Does the World’s Ultra-Wealthy Population Live Today?

New data from this year’s Wealth Report by Knight Frank shows that the number of Ultra-High Net Worth Individuals (UHNWIs) grew 9.3% between 2020 and 2021. Nearly all regions saw an increase in ultra-wealthy people over the time period. The above visualization from the report explores the global distribution of uber-affluent people. Below, we’ll also look at how the populations are projected to grow in the future. Read More

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