Amazon’s $31B Ad Business, Explained
Jeff Bezos long shunned ads, but the opportunity is massive and the e-commerce platform has gone all-in on it. Amazon’s ad platform generated revenue of $31B in 2021, which is nearly 3x the combined sales of Twitter, Pinterest, and Snap (all ad-based social platforms).
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Author: Trung Phan. Read: 15 min
Sleep, Dreams, Creativity & the Limits of the Human Mind
Andrew Huberman is a neuroscientist at Stanford. I was blown away at how sharp Huberman is on a wide range of topics all relating back to human performance. Some of his explanations on dreams and why we potentially dream are mind-blowing.
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Author: Lex Fridman Podcast Listen: 2hr 59 min
How Ikea Tricks You into Buying More Stuff?
The home furnishings giant enlists a maze-like layout, cheap food, and crafty psychology to get you to fill up your cart. It’s estimated that 60% of Ikea purchases are impulse buys. And Ikea’s own creative director has said that only 20% of the store’s purchases are based on actual logic and needs.
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Author: The Hustle. Read: 14 min.
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